In IT, it is always difficult to develop a long lasting perspective. Cloud computing and the sudden explosion of mobile technologies are an example. Only 5 years ago they both were even not on the agenda of the big players, while SOA seemed to be the solution to any problem.
Given this, in order to develop a good strategy, there are, in my opinion, a few pillars, independent of any direction IT could take, that need to be considered:
- It will be vital to increase the costumer centricity by leveraging on higher involvement and closer relationship. I don’t think every bank should behave like a social network, but now the relationship company-costumer in many cases looks still the old fashioned one, while clients are much more mature than the actual offer. Within this framework the usage of social network techniques could only bring more added value.
- There is the need of consolidation, of setting up of realistic strategies, of following step by step approaches and to reach cost effectiveness. IT went trough continuous changes in the past decade: the offer and the list of bank assets grew without a real return on all the investments. In the actual crisis period, it is time to look at what banks have inside, understanding how to make the best out of it and to match it with the setting-up of a clear vision.
- Banks have to find the right balance between innovation and risk. Needless to say sudden and fast changes don’t go with risk reduction. Nowadays this aspect is still handled without a right balance, so we can find all the spectrum: from low risk approaches (which reduces at the same time the business and increase the costs) to aggressive approaches that generates too many risks even on the short term.
- Internal employees are an assets and moreover a plus. They must be enabled to work smarter and IT must provide for it.
These pillars are unrelated to any specific IT implementation or technology (and possibly can apply to any type of company): they are the background of any trend or direction. Without these starting any new implementation would mean only following the fashion of the moment.